An open NFT call and experience to co-create The Scent of the Metaverse!
There is an open call to co-create the “Scent the Metaverse” on KnownOrigin and make digital history in a mission to perfect the scent of this new collective virtual shared space we are all in with the NFT community.
The new 4-month NFT experience, the first of its kind, has been launched by Rook Perfumes, Jamie Anson and NFT production company Lily & Piper. Rook Perfumes’ founder Nadeem Crowe will act as house perfumer over the months.
The first 100 holders of the NFT can join an NFT experience and receive co-creator rights to the final scent of the Metaverse. At the end of the experience, NFT holders will receive it all beautifully wrapped up in a limited edition bottle, with label artwork too.
The sense of smell is closely linked with memory, probably more so than any of our other senses. Smells have the ability to trigger memories — known as “the Proust effect” — due to how close the olfactory processing system is to the memory hub in the brain. For example, Rook Perfumes have done similar projects around developing scents such as creating perfumes around people’s memories of walking to school.
Founder of Rook Perfumes, Dr Nadeem Crowe is a doctor for NHS as well as a perfume expert so is perfectly positioned to talk about how he sees an olfactory foundational commons for people to cement memories of these foundational times we are all building together in NFT.
"We hope to keep building on this with the NFT community over time to create new formats for perfume,” Nadeem Crowe
He also hopes the perfume community will join up too.
"Scent the Metaverse" grants the NFT purchasers input and purchasing access from concept, a beautiful piece of NFT art and through to final scent creator rights. All decisions regarding the development of perfume for the Metaverse are achieved through engagement with the investing community (remember it is limited to 100 participants so it will be close engagement too).
In addition, ticket holders will have rights to a private group, their own avatar and access to meet and greets, AMAs and input and feedback on the scent as well as an NFT artwork.
The project is a very early use case to show how NFTs can move beyond art, to be an experience and attach to a physical product. It will also allow the community to be invested in it beyond being not only a collector, but to form experiences and memories during the process and beyond.
Passion is the qualifier. Anyone can be part of the creator economy and that includes building intellectual property together - in this case, a foundational scent for the Metaverse and all its participants.