Immersive art drops on KnownOrigin for decentraland art week


A collaboration between the pioneers of the burgeoning immersive digital art industry is dropping exclusively on KnownOrigin for DECENTRALAND ART WEEK.

The second annual Decentraland Art week kicks off on July 8th.

This will include an exclusive from The Immersive KIND | KnownOrigin NFT gallery inside Decentraland.

IMMERSIVE SEA WORLD TITLED “SUBMERGED” with clothing designed by THE FABRICANT. DEPICTS A 3D Environment NFT from THE IMMERSIVE KIND Art and Advanced Technology Studio.

DIGITAL IMMERSIVE ART STUDIO extraordinaires THE IMMERSIVE KIND have come together to create an immersive art and digital fashion work which will feature inside KNOWNORIGIN'S GALLERY SPACE INSIDE Decentraland for ARTWEEK 2021. The Immersive KIND’s ongoing collaboration with KnownOrigin aims to connect the future of art and digital only fashion experiences to the next generation and celebrates those pushing digital and immersive art and fashion forward.



THE IMMERSIVE KIND ARE LEADERS IN art and advanced technologies DIGITAL ONLY FASHION, VR/AR IMMERSIVE XR AND SPECIALISE IN DIGITAL COLLECTION POWERED BY VIRTUAL REALITY, AUGMENTED REALITY, BLOCKCHAIN TECHNOLOGIES, 3D PRINTING AND NFT’S.

The IMMERSIVE KIND IMMERSIVE WORLD collection EDITION 1 named "SUBMERGED” aims to raise awareness on the climate and environmental impact and explores the future of digital only fashion that can be used and traded in virtual realities leaving a lighter footprint on the planet.

“Drifting amongst the jellies and basking in the light that pierces the darkness from a single point, this piece comments on our ability to reflect on our relationship to nature, including recognising our duty to understand the significant effects our consumption has on the world around us through use of natural resources and damage to the ecosystem” The figure inside the environment is a free download digital outfit, ‘Outfit 4’ from the ‘Deep’ collection on The Fabricant (thefabricant.com., We are encouraging a sustainable way to explore personal identity, focusing on a reduction in water use, toxicity and CO2. My avatar is depicted swimming inside a virtual reality ‘Underwater’ world and brings these issues to mind, whilst also conveying messages of the digital self, digital bodies, digital presence and self expression inhabiting VR metaverses” Says Kadine James


THE IMMERSIVE KIND has partnered with KnownOrigin, an NFT platform and marketspace. KnownOrigin is an artist-driven platform that makes it easy for digital creators to authenticate, showcase and sell the artwork they produce. We want to empower digital creatives the world over to monetise their craft and to engage with their fan base and collectors on a meaningful, transparent and fair basis.

The first fully decentralized world, Decentraland is controlled via the DAO, which owns the most important smart contracts and assets of Decentraland


SUBMERGED SUMMARY

Submerged is a Virtual Reality environment, ART directed by Kadine James, and created in Tilt Brush by Lorna Inman, combining her underwater world with digital fashion. This piece comments on our ability to reflect on our relationship to nature, including recognising our duty to understand the significant effects our consumption has on the world around us through use of natural resources and damage to the ecosystem.

Kadine James, Founder of The Immersive Kind is reimagined as an avatar, using ‘Outfit 5’ from the open-source ‘Deep’ digital garment collection on The Fabricant website. The Fabricant is a digital-only fashion house which holds an ethos centred around sustainability, they encourage “a sustainable way to explore personal identity”. Kadine’s avatar brings these issues to mind, whilst also conveying messages of the digital self, digital presence and self expression.

Lorna’s 3D environments often depict natural landscapes, using them as a method of expressing messages and emotions about the human connection to nature, by projecting ideas onto scenes through use of colour, form and atmospheric cues. Using software called Tilt Brush to hand-paint each scene in virtual reality, the illusion of presence in the space offers a place to exist and reflect; bringing the viewer closer to the art and further inside the artist’s interpretation.

Accompanied by a bespoke track designed by Sound Designer and Composer Jack Hyde, which seeks to bring the visuals to life. This imagined soundscape is layered with underwater recordings and synthesised aquatic pings and deep knocks, which help to add a sense of depth and space to the piece.

Jack said “It's important to reflect on and draw attention to our place in the natural world. The sounds and music used here attempt to support empathetic attitudes towards ecology and the diversity of life.

Full collection and profile on KnownOrigin can be found here