This Giddy Future • Artist Spotlight
This Giddy Future is an experimental fine artist. Whose work in noted for it's bright, stylized and digital quality. Or as the man himself puts it "pretty colors for the people".
What got you in to Crypto art?
I think this will become a cliched story - COVID ruined safe in-person production within my professional network. My network rapidly pivoted to production work that thrives in WFH situations. Motion Design/Art, Editing, Animation... In March of 2020 I retooled my professional brand and SEO presence - in doing that very tedious work, I discovered the cryptoart hashtag on Twitter. Like many commercial artists that have entered the space, I'm enormously excited to take my professional skills to a community that is so joyful and quick to celebrate creativity. It's an intoxicating and powerful mindset. This is where the real energy is. It doesn't matter what money says. It doesn't matter what pedigree says. The world's best artists are right here. Creating on their terms, and serving a paying audience.
Where do you get your inspiration?
I am best when I work within focused constraints, and I go through a strategic process:
• Who is the audience I want to reach?
• Why do I want to reach them?
• What am I trying to say?
• Where is this audience spending time?
• How am I going to execute it all?
Usually, when I can answer these questions authentically - the inspiration takes care of itself because I've broken the entire process up into smaller and more manageable decisions. Granted, I keep notebooks for half-formed thoughts - but the actual successful creations all go through a similar crucible.
What do you think of traditional artwork?
Do you think your art is fulfilling a purpose?
My only real hope is to demystify the arts. Artistry belongs to all humans, they are teachable skills, selling yourself isn't selling out, and its important to get paid well.
How did you start out as an artist?
It goes way back. I grew up absolutely immersed in creativity. My Dad owned a record store in the 80s and 90s while my Mom worked across the street at the university as an instructional designer. Its a universe I've always been in. I first launched Photoshop in 5th grade. This was around 1992/1993. Photoshop debuted in 1990. But from, maybe middle school on-wards I was increasingly drawn towards the artistry in mass media. I loved animation, elaborate science fiction practical effects, behind the scenes documentaries on CGI...all of it. This led to a deep passion for computer assisted creativity that has turned into a professional media career in new-media content producing that has led to many incredible experiences.
Who or what inspires your work?
I am excited about what comes next. The arrival of new technologies, and how they collide with preconceptions of art and design. The sparks that fly, the surprises that come out of it, the new enthusiasms for what "might be". I love all of it. I look forward to what we strange apes do with all these unusual tools around us.
Which other artist(s) do you admire?
William Eggleston, Hunter S Thompson, Douglas Adams, Marcia Lucas, Richard Deakins, Thelma Schoonmaker, Spike Lee, Art Blakey, Mike Mignola, Tina Fey, Bruce Springsteen
Final question, what’s next for you as an artist?
I'm probably going to produce animated scripted series for distribution on the blockchain in the next year or so.
We would like to thank This Giddy Future for giving up their time to collaborate on this with us.