5 Ways to Market Your NFTs

On Wednesday 29th June, we hosted a Twitter Spaces with three talented artists to hear about their web3 journey and how they market their art NFTs.

So, you’ve signed up to a Web3 art marketplace, and deliberated over what exactly your genesis piece should be before finally taking the plunge and minting, then what? How does an artist find an audience and sell that first piece? Furthermore, how do you build your brand to the point you can take your passion from a hobby to a full-time job?

On Wednesday 29th June, we hosted a Twitter Spaces with three talented artists to hear about their web3 journey and how they market their art NFTs:

Benji Connell AKA Concrete Clouds has a background in architecture and entered the NFT world in late 2021. Since then he’s produced 120 editions, become a permanent fixture on KnownOrigin’s trending chart, and cemented his place as one of Web3’s most bright and upcoming artists.

Monica Henson is a multi-disciplinary artist based in Chicago. Since beginning her Web3 journey she has immersed herself in the entire space, serving as a community ambassador for KnownOrigin and selling art across numerous platforms including KO.

Jimena Buena Vida is a Colombian-American abstract artist who currently lives in the USA. She first minted on KnownOrigin in 2021 and has since released 12 editions on the platform.

The entire conversation was recorded and was available to listen back to until the 29th of July, but we’ve summarised some of the top tips from all of the artists to help you on your NFT journey.

1./ The Power of Community

All three artists stressed the value of integrating with the wider community and the power that building meaningful connections with other artists and collectors can bring. Twitter was their unanimous social media pick for engaging with the NFT community and beginning to learn to differentiate between NFT collectors and artists. Benji who previously had limited marketing experience quickly identified the importance of the platform when he joined the space last year:

“I was advised by everyone in the space to throw myself into Twitter and that has become the main marketing tool I use. Being freelance means that I have the time to be able to sit and talk to people on Twitter, this suits me well as I don’t struggle for things to write, or ways to promote my work. I've really enjoyed this process and it’s allowed me to talk to people.”

And though the web3 space can initially seem daunting with its bustle, in-jokes, and language, it’s a friendly community full of creatives and enthusiasts looking to talk about their passions. Monica explained that she’s found it easier to strike up with other members of the community through providing thoughtful input:

“The biggest thing you can do is comment on people’s work, if you see something you like, give a thoughtful comment. If there’s someone you feel that you can connect with that you really appreciate as a person, or you find their stuff insightful, make a thoughtful comment and hang out on Discord, there’s a bit more banter back and forth there”

New NFT artists will need to spend the time to develop their own place within the community and “find their tribe”, but the benefits of this can be significant, allowing you to connect with potential collectors who may then support your artistic endeavors. It’s also important to be realistic and understand that it takes time to grow organically and build relationships in the space, but don’t let that put you off, everyone has to start their web 3 journey somewhere! Monica explained that when she was starting out in the space, she hosted her own Twitter spaces to talk about her art and while sometimes only 3 people joined, she enjoyed speaking to like-minded people and recognised that everyone that had taken the time to join in was a fan.

2./ Sell yourself to sell your art

An issue that creators across all disciplines can face is the distinction between marketing their work and marketing themselves as an artist. Whilst the art and artist are intrinsically connected, all three creators stressed that marketing both yourself as a creator and your work itself can be equally important.

Allowing potential buyers to engage with your process as a creator can be hugely important, so help to bring them into your creative process by sharing your work in progress and communicating your artistic vision to allow collectors to buy into you as an artist, as well as your creative output.

3./ Authenticity is key

As with many creative disciplines, authenticity is hugely valuable. Collectors, artists, and the wider community will resonate with an artist who feels like they’re creating for the right reasons and crafting work with purpose and intention. Creating for the love of the process will better enable you to stick at it through the inevitable ups and downs of the process and the sometimes fickle NFT marketplace. Benji explained that this was the number one tip he’d give to anyone looking to apply to become an artist on KnownOrigin, explaining that his uniqueness and using art to process his thoughts was a key reason for creating his art:

“Be true to yourself, it’s the biggest cliche, but that’s how I operate. I present myself as honestly as I can with what I want to say, the work I’m doing, everything is a way for me to process the noise of the world and the space.”

4./ Create Regularly

Iterate and keep at it! It’s tough to be consistent in all walks of life but arguably even more so in art and creative practice. As Benji mentioned, it “all goes back to being present and visible”, so try to be persistent, and continue to develop and release new work to share with the world. You never know what your next art piece or collaborative project could lead to, and through practice, you’ll become more and more comfortable with the NFT landscape.

5./ Consider Collaboration

All three of our panelists agreed that collaborative projects can be a great way to widen both your audience and your own creative horizons, often resulting in some of the most interesting and challenging pieces.

“ I collaborated with Dead Seagull a couple of months ago and that was an amazing experience because she’s an artist who’s similar in terms of work that is informed by myths, stories, and a kind of horror element so that was a really natural process and a good fit. She’s an artist who’s done incredibly well so, in terms of marketing, you want to work with someone like that as it’s going to open you up to new collectors who are interested in similar dark art, so I think there are loads of benefits in collaborating with other artists, I would encourage people to be open to it and figuring out what collaborations could work and which ones would challenge you because it’s been such an important part of my journey so far.”

Take the time to find potential collaborators that are a good fit with your personal creative ethos, and that challenge your artistic impulses. Not only can this help with pushing your creativity further, but a successful collaboration can enable you both to connect with one another's audiences and potentially identify potential new collectors for your art. It’s worth remembering the permanency of NFTs though, and there’s no pressure to collaborate, so make sure you’ve found a good fit before diving into such a project, and remember that collaboration can be a lot more than just working together on a piece of art.

There’s no one-size-fits-all when it comes to marketing, but these are some tips from established artists that are a solid foundation upon which to build a place for yourself within the exciting world of NFTs.

Follow the artists on Twitter:

Monica : https://twitter.com/artskooltourist Benji : https://twitter.com/_concreteclouds Jimena: https://twitter.com/JimenaBuenaVida

Editor's Note: Some quotes within this post have been edited for brevity.